Healthcare for Senior Citizen

BACK

A leading car search venture aims to improve the user experience of its website and mobile app, which help users buy/sell cars. The platform provides rich automotive content, such as expert reviews, car comparisons, pricing guides, and dealership information. Our goal was to enhance the usability, simplify car transactions, and integrate relevant content seamlessly into the user journey.​​

Prototype
Responisble
User Flow, Wire-framing, Visual Design, Interaction Design

Design Process

I have used Double Diamond model to guide projects through a structured approach of diverging to explore and converging to focus, leading to better, user-centered solutions.​​

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Key Findings
  • Users unfamiliar with car purchasing, often overwhelmed by choices
  • Individuals looking for a simple way to list and sell their vehicles.
  • Users who frequently browse for cars, reviews, and automotive content.
  • Users who want to compare multiple vehicles before making a decision.
Insights
  • Buyers needed clearer guidance to compare and filter cars.
  • Sellers wanted a hassle-free listing process.
  • Enthusiasts wanted better access to expert reviews and content.
  • Easier ways to evaluate multiple vehicles at once.

Wireframe for
Desktop

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UI Design

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Color Palette

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